Sorority girls. As a Bro, you either love ’em or you hate ’em. Some are pragmatic and down-to-earth, others are elitist, pumpkin-spice latte-sipping snobs who live insular lives of preppy princess privilege on college campuses. You know, the kind that literally just can’t even.
What iconic clothing brand do sorority girls love to buy the most with daddy’s Amex? Lilly Pulitzer, of course! Earlier this month, Target announced that they’ll be carrying a line of Lilly Pulitzer in their department stores starting in April. This is a big distribution and business move for Lilly Pulitzer, meaning it will make their overpriced clothes much, much more affordable and put it in front of the masses, not just the WASP-y elite country club crowd.
Always used to getting their own way, this controversial move to have such an iconic preppy brand appeal to the proletariat is causing many-a sorority girl to get in a tizzy. It means a beloved, pretentious status symbol that their parents pay for will no longer be a status symbol. It means GDI and hipster girls will be able to buy Lily with money they earn from their part-time barista or waitress jobs. And sorority girls are not taking it well, either, reacting on social media as if those “ugly, fat Sigma Delta Tau slam pigs” showed up at a exclusive KKG mixer for top-tiers only. The shame!
The only thing worse to these girls would be a Greek yogurt shortage followed by a national shortage of North Face fleeces and yoga pants. Something like that would surely signal the sorority girl Apocalypse.
Here’s a round-up of the whiny outrage via Refinery 29. As someone who loves to make fun of sorority girl outrage, it’s one of the funniest things I’ve read in a long time.
I still can't get over all the Lilly Pulitzer Target hoopla like omg calm down
— lil miss caffeinated, M.S. (@lil_miss_caf) January 16, 2015
Preach, Lil Miss Caffinated. Preach. Life is so hard for these girls. We literally just can’t even either.