Bud Light’s ‘Dilly Dilly’ Super Bowl Commercial Introduces A New Character To The Saga – THE BUD KNIGHT!

Bud Light’s Dilly Dilly campaign continues to be the best thing to happen to commercial advertising in over a decade. The Super Bowl is a big high watermark for the campaign, with Bud Light charging out of the gates with two ad spots in The Big Game.

The saga includes a minute-long follow up to YE OLDE PEP TALK, the Dilly Dilly commercial that ran during the AFC/NFC Championship Games. That commercial will air in the first quarter of Sunday’s game. Here it is, in case you forgot:

The new 60-second spot — which is currently slated to air in the second quarter of the game — introduces a new hero into the mix: THE BUD KNIGHT, a character I’m probably going to dress up as for Halloween this year…

It’s the hero we deserve in the world, fighting all those refreshing Bud Light 12-packs one battle at a time.

Dilly Dilly to Super Bowl Weekend, the best weekend of the year.

Brandon Wenerd is BroBible's publisher, writing on this site since 2009. He writes about sports, music, men's fashion, outdoor gear, traveling, skiing, and epic adventures. Based in Los Angeles, he also enjoys interviewing athletes and entertainers. Proud Penn State alum, former New Yorker. Email: brandon@brobible.com