A couple years ago I wrote a manifesto that I’m still proud of to this day: “Suck It, Fashion: Tevas Are Cool Again, Bros.” An icon of ’90s bohemian outdoor culture, Tevas bounced back from obscurity to be the the ultimate summer footwear of choice in cool kid circles. Tevas are relatively affordable, super durable, and way more functional than a a pair of flip flops, from a weekend of boozing in a field at Coachella to raft trips down the Arkansas River. Plus: You look cool as hell rocking them in parking lot of a Phish show.
They may look like Jesus walkers, but Tevas are comfortable and fucking rock, bright lizard print straps and all. As I wrote at the time…
For Bros, life is all about looking good, being comfortable in your own skin, and not giving a single, solitary fuck what other people think about you. If you want to wear some Tevas with neon gekkos all over them, wear the hell of out of those Tevas.
Meanwhile, it should be noted that the great Tevas comeback of 2015 is not a popular opinion of the masses:
Just take a stroll throw the comments on this post:
Which brings us to today’s Instagram post by Dillion Francis, My Chemical Romance-obsessed DJ who made the Guy Fieri Crocs the must-have footwear item of the summer. Today on Instagram he pointed out how Tevas are basically instant sex magnets:
Preach, Dillion. Preach.
I love my new pair of Hurricanes. Went for a hike and a ‘yak trip in them over the 4th of July holiday. They felt great and looked ever better. There’s no doubt in my mind they’re the summer sandals ever. In fact, they’re so damn popular this summer that Amazon can barely keep them in stock.
Tevas: The official footwear of IDGAFOS… yes on yes on yes on yes:
You can't call it a comeback because Tevas never left. 🇺🇸🌊🤙 pic.twitter.com/XSsP5vBFHN
— brandon wenerd (@brandonwenerd) July 3, 2017