Alpine Brewing stops selling growlers thanks to eBay listing

By 03.01.12

Alpine Brewing has decided to never again sell growlers of one of their most popular beers. This bold move is the result of people reselling it on eBay. Here’s what owner Pat Mcilhenney had to say in the latest newsletter.

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You have seen your very last growler of “Exponential Hoppiness” ever to be dispensed.

Since I previously stated if I ever saw a growler of “Exponential Hoppiness” for sale on ebay there would never be another growler sold again. Don’t blame me, but you can see who to blame HERE. As for bottles of “Expo” on ebay, I’m seriously considering never bottling it again. This is not just a personal issue, it’s illegal. The fact that people drove down from LA to make a quick buck and denying the locals the chance to buy some is also just plain wrong.

So, you can see the timing of the releases listed above. The first two beers were released last week, the next comes out today and the last one comes out tomorrow. That is the most advanced notice you ever receive. Our little operation is focused on supplying the local market with fine beer. If you live in the area you can now get first crack at our releases before they can drive in from points unknown. That’s the best I can do for you, my loyal locals.

I’m confident that the debate about reselling things will never die. My stance on it is well known, and don’t bother using the “price the market will bear” argument either, because that’s complete bullshit. There is no reason that a product meant for consumption should be sold at the maximum possible price.

Whether you like this move or not, you have to respect that a brewery wants to take care of the locals first. Plus, Pat Bertoletti proved last year that you don’t even need a growler, you can just take it all with you in your stomach.  Where do you stand on this? Should people be allowed to snag limited release beers with the sole intention of reselling them? Weigh in.

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