American Eagle dumps girls in body paint for early April Fools’ prank

By 03.22.13

Counterpoint: Is there ever such a thing as “too early” to release an ad chock full of women in bodypaint? American Eagle seeks to answer that question with its obvious April Fools’ prank for “new ‘Skinny Skinny’ jeans.”

A listing on American Eagle’s site for the Skinny Skinny jeans takes you to this link, a listing for a couple of cans of body paint.

skinny skinny

American Eagle

Before you bang your head against the monitor, here’s a GIF of the ad:

Aaaaaand the wounds are healed. (via Business Insider)

TAGSAmerican EagleApril Fools prankvideo

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