We’ve covered the upcoming craft beer TV show on the Esquire Network, Brew Dogs, but now we have a first look at the beers being made. As expected, they are nothing short of ridiculous.
I don’t use ridiculous in a bad way either. If you’re going to make a show about brewing beer, you have to make the process interesting. I love seeing the inner-workings of a brewery as much as the next beer fan, but don’t care about watching a couple guys sitting in a brewery adding another round of hops to the boil for the 4th straight week. That’s where BrewDog is going to shine. They’re brewing unheard of beers in strange locations. Just look at these loglines for the episodes.
- San Diego — James and Martin set out to make a quintessential Southern California brew by using ingredients they harvest themselves, including kelp and the world’s hottest chili — brewed while traveling 70mph on a train up the Pacific coast.
- San Francisco — The BREW DOGS get “foggy” in San Fran by making the world’s first vaporized beer. You don’t drink this beer, you inhale it!
- Seattle — James and Martin brew the world’s most-caffeinated beer — a big, bold, chocolate-coffee imperial stout — on the top deck of the Bainbridge Island Ferry.
- Denver — The guys brew the ultimate Western beer — a solar-powered, cactus-infused, meat pale ale — at 14,000 feet, using only the sun’s rays to boil the brew.
- Philadelphia — James and Martin make The Most American Beer Ever Brewed. It’s brewed on a float during a Fourth of July parade — and the final ingredient is added as fireworks light up the Philadelphia sky. The beer is also DNA digitally encoded with 328 million copies of the Declaration of Independence. (No, we’re not kidding.)
- Portland — The BREW DOGS create a uniquely Oregonian beer — a fresh-hopped, blackberry-infused Berlinerweisse — while floating on a beer-keg raft down the Willamette River.
- Boston – Along with Sam Adams’ proprietor and legendary craft beer entrepreneur Jim Koch, Martin and James brew a Boston Clambake beer, infused with lobsters and clams and brewed on a tall ship sailing through Boston Harbor.
So that’s beer being made on a train, parade float, a ferry, and a tall ship with ingredients like kelp, chilis, cactus, lobsters, clams, and the Declaration of Independence. Yeah, this sounds like a show you should watch. The only downside is having to hear, “oh man, I wish you could taste this,” during every episode with no recourse. Unlike Food Network shows, you probably can’t create a half-assed equivalent of these beers.
Brew Dogs premiers Tuesday, September 24 at 10 p.m. ET on the Esquire Network (artist formerly known as G4).