Kraft regularly creates new shapes for mac n cheese, but the cheesiness is off the charts in the newest one. Add in a spokesman who’s one of the greatest white rappers of all time, and you can put me down for a dozen cases. Warning: you’ll hate the kid at the end of this commercial.
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Vanilla Ice will be responsible for the biggest sales boost in the 20-40 year-old demographic that the food industry has ever seen. If Buzzfeed has taught us anything, it’s that our generation loves nostalgia, and there is nothing more nostalgic than the heroes in a half shell. The new Ninja Turtle Kraft Mac N Cheese is a match made in heaven for both Vanilla Ice and Teenage Mutant Ninja Turtles II: The Secret of the Ooze. All three are as cheesy as it gets.
Other shapes that speak to our generation have included SpongeBob SquarePants (still don’t understand the 20-something obsession), Super Mario Bros., Rugrats, and Scooby-Doo. None can even eat from the same marshmallow-topped pizza as Ninja Turtle Kraft Mac N Cheese with a Vanilla Ice rapping in the background.
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Be sure to watch the behind-the-scenes footage from the commercial as well. You never know how long it will be until you see Vanilla Ice again.