Science proves Whole Foods shoppers are terrible people

By 05.22.12

A study has shown that people who buy organic food are self-righteous pricks. OK, that’s a slight exaggeration, but it’s fairly accurate according to the Journal of Social Psychological & Personality Science.

David Shankbone, Wikimedia

After viewing a few organic foods, comfort foods, or control foods, participants who were exposed to organic foods volunteered significantly less time to help a needy stranger, and they judged moral transgressions significantly harsher than those who viewed nonorganic foods. These results suggest that exposure to organic foods may lead people to affirm their moral identities, which attenuates their desire to be altruistic.

If you didn’t quite follow that, look up “attenuate” and it will make more sense. That was just a quote from the abstract, but I’m unwilling to pony up the $25 to get the full study, partially because I’m broke and partially because I like to assume what it proves.

Essentially, people who buy organic food assume they are better than you. That makes them feel the need to judge you for not believing that spending $10 for a broccoli crown at Whole Foods is an essential purchase. They also believe that by paying some big-wig farm (it’s not cheap to be declared organic) a few extra dollars to not use pesticides, they’ve done their part to make the world a better place. For that reason, they don’t feel the need to help their neighbors as much as regular folks. I don’t know about you, but I’d rather have a person that’s willing to volunteer in a hospital than someone who won’t won’t drink wine unless its grapes are certified organic.

Does Organic Food Turn You into a Jerk? [Time]

TAGSWhole Foods

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