Stone Brewing celebrates 15 years with ‘Lukcy Basartd Ale’
Stone Brewing Co. is re-releasing “Lukcy Basartd Ale,” and it was clearly bottled by people who were hammered at the time.
Stone Brewing’s shtick has always been talking down to their consumers. It’s not a new idea, but it’s certainly entertaining. It’s a good way to insulate themselves from people that want to complain about their beers being over-hopped or too flavorful for their weak mouths. Hey, they warned you. It also serves as interesting packaging. Lukcy Basartd Ale takes things a step further by mimicking the drunken shit-talk we’ve all been on the receiving end of at one time or another. It’s fitting for a beer that’s a blend of Arrogant Bastard Ale (7.2% ABV), Double Bastard Ale (7.2% ABV), and OAKED Arrogant Bastard Ale (10.5% ABV). If you can read this with ease, it’s probably time to switch to water.
Lukcy Basartd Ale, along with Double Bastard, shipped yesterday, so look for it next time you wander by the beer store.