Cinnabon Probably Regrets This Tweet About The Death Of Actress Carrie Fisher
Rule #1 of Twitter: Don’t tweet. Rule #2 of Twitter: If you do tweet, know your lane. If you’re a brand, know that turning the untimely death of a beloved actress into a lay-up marketing opportunity about your brand isn’t going to fly all that well, even a galaxy far far away.
Cinnabon did this today while the world mourned the death of Princess Leia.
Twitter was quick with the outrage:
And then Twitter got back to being it’s weird-ass self:
All I can think of after this saga is the Louis C.K. bit on Cinnabon after this whole ordeal. Can you imagine the outrage over it in 2016 if he just dropped it?