This Epic ‘Save The Bros’ Protein Shake Commercial Will Make You Think About Gettin’ Swole


Ah. Another advertising campaign attempting to cash in on the Bros — our bread and butter around here — by making fun of them and marginalizing them with jokes about Axe Body Spray and the Jersey Shore. Luckily, we have enough of a sense of humor around here that we actually enjoyed this video from Organic Valley. The food co-op’s “Save the bros” campaign is trying to get Bros to stop “chugging toxic chemical junk found” found in “their favorite food source: protein shakes.” Instead, drink their product when you’re bulking up while getting swole: Organic Fuel, a bro-tein shake made from all natural, wholesome organic ingredients.

Yum. Go big or go home. And Save The Bros.

Brandon Wenerd is BroBible's publisher, writing on this site since 2009. He writes about sports, music, men's fashion, outdoor gear, traveling, skiing, and epic adventures. Based in Los Angeles, he also enjoys interviewing athletes and entertainers. Proud Penn State alum, former New Yorker. Email: brandon@brobible.com