This Tremendous Response By LEGO To A Boy’s Letter Is How EVERY Company Should Do Customer Service

We all know the hell that comes with dealing with just about any form of customer service. (Looking at you Comcast.)

So anytime a company actually does customer service even remotely well it always comes as a shock.

It’s even more surprising when a company goes above and beyond. Which is exactly what happened when 7-year-old Luka lost his Jay ZX minifigure from the LEGO set he spent all of his Christmas money on, the Ninjago Ultrasonic Raider.

Of course Luka wouldn’t have lost it had he left it at home like his dad asked him to, but as you will see, I think he learned his lesson after writing an email to LEGO explaining the situation.

https://twitter.com/scott_kerr/status/776752757894184960

It reads…

Hello. My name is Luka and I am seven years old. With all my money I got for Christmas I bought the Ninjago kit of the Ultrasonic Raider. The number is 9449. It is really good. My Daddy just took me to Sainsburys and told me to leave the people at home but I took them and I lost Jay ZX at the shop as it fell out of my coat. I am really upset I have lost him. Daddy said to send you a email to see if you will send me another one. I promise I won’t take him to the shop again if you can. Thank you.

And here was LEGO’s amazing response…

Thanks for sending us an email!

We are very sorry to hear about you losing your Jay minifigure but it sounds like your dad might have been right about leaving it at home. It sounds like you are very sad about it too.

Normally we would ask that you pay for a new one if you lose one of your minifigures and need to have it replaced. My bosses told me I could not send you one out for free because you lost it but, I decided that I would put a call into Sensei Wu to see if he could help me.

Luka, I told Sensei Wu that losing your Jay minifigure was purely an accident and that you would never ever ever let it happen ever again. He told me to tell you, ‘Luka your father seems like a very wise man. You must always protect your Ninjago minifigures like the dragons protect the Weapons of Spinjitzu!’ Sensei Wu also told me it was ok if I sent you a new Jay and told me it would be okay if I included something extra for you because anyone that saves their Christmas money to buy the Ultrasonic Raider must be a really big Ninjago fan.

So, I hope you enjoy your Jay minifigure with all his weapons. You will actually have the only Jay minifigure that combines 3 different Jays into one! I am also going to send you a bad guy for him to fight!

Just remember, what Sensei Wu said: keep your minifigures protected like the Weapons of Spinjitzu! And of course, always listen to your dad.

You will see an envelope from LEGO within the next two weeks with your new minifigures. Please take good care of them, Luka. Remember that you promised to always leave them at home.

Sincerely,
Richard
LEGO Consumer Services

Richard is now my new favorite person on the internet.

And I am not alone in that sentiment…

Always one in every crowd.

Well, done LEGO.

H/T Babble

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Before settling down at BroBible, Douglas Charles, a graduate of the University of Iowa (Go Hawks), owned and operated a wide assortment of websites. He is also one of the few White Sox fans out there and thinks Michael Jordan is, hands down, the GOAT.