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Snapchat seems to update their app more than any of the major social networking apps in the world. Facebook’s app updates are disgustingly large, with update sizes over 250MB these days. Snapchat‘s updates are marginally smaller, but the app often requires updates several times a week. 99.999% of the time those apps are bullshit and don’t have any bearing on the user experience. However, the latest app update is actually, for the first time in Snapchat history, a definite game changer.
In the Snapchat update released earlier today, they’ve released ‘Limitless Snaps’. The new functionality will allow users to loop pictures and videos forever. When taking a video, you still hold down the center button as you always have but when you’re done filming the clip there’s an option to loop it once, as has always been the case, or set your snap to ‘infinity loop’.
You can see the two options here, with the Limitless Snaps option on the right:
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The new Limitless Snaps functionality was also announced in a blog post earlier today by Snap Inc., alongside the announcement of some other new functionality:
Today we’re making a pretty big change to the way you create and send Snaps. We’re reorganizing the layout of our creative tools, adding a Magic Eraser (you’ll find this under the Scissor tool), and adding a new setting to the timer: infinity!
We’ve all felt the frustration of not being able to fully enjoy a Snap – even after replaying it – and we wanted to give you the option of allowing the recipient to enjoy your Snap as long as they’d like. After your friend finishes viewing the Snap and taps to close it, it will delete as usual.
There’s also a new Loop tool for videos so you can decide if your Snap plays once or loops until your friend is ready to tap to the next Snap.
These changes allow us to continue evolving the Snapchat service and provide a foundation for introducing even more creative tools for making fun Snaps! We hope you enjoy it!
There’s no doubt that Snapchat’s feeling the pinch right now after recent estimates claim there are more daily users on Instagram Stories than there are using Snapchat.
It’s unclear if this is the industry-shaking move Snapchat needs to regain its audience from Instagram Stories, but it’s certain to at least make Snapchat users happier.
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