Today is Sunday, January 3rd. And while today may not be particularly noteworthy besides you battling through the second day of your three-day New Year’s Eve hangover, in the online dating realm it’s a goddamn national holiday.
Today marks the busiest day in the online dating calendar year, which in turn, means it is the best day of the year to be single online. Several dating sites report a spike in new memberships today, so much so that Match.com deems today ‘Dating Sunday.’
According to the Guardian,
“Plenty of Fish, a free online dating service that boasts three million active daily users, expects to see signups jump 24% over the course of the day, with the peak happening around 6pm ET on the first Sunday after New Year’s Day. A total of 81,000 people are expected to sign up for the dating site on 3 January.
The numbers are set to pay off for hopeful singles,” said Shannon Smith, public relations and communications manager at Plenty of Fish. “Users who sign up during the first week of January will find their partner an average of two weeks faster than those who sign up later, taking an average of just 10 weeks compared to an average of 12 weeks throughout the year.”
Soaring membership numbers seem to be germane across the entire industry.
“Match.com found that 51% of singles’ New Year’s resolutions will be to socialize more and focus on finding that special someone, making the desire to connect with someone a driving force for singles to get online and holidays,” Amarnath Thombre, president of Match.com, said in 2014.”
As the Guardian points out by way of the Washington Post, dating sites aren’t the only ones seeing a sharp increase in traffic around this time–there is also post-holiday spike in searches for pornography, condom sales, conceptions and people changing their relationship status.
Start swiping, bros. CHICKS ARE HORNY!
[h/t The Guardian]