The NCAA Tournament, like every other event in the world, is the perfect opportunity for #brands to latch onto the conversation and make big money.
But, as we’ve learned from many #brandfails before, #brands must be careful out there when trying to further their #brand.
Bing learned that lesson the hard way yesterday after a few Wisconsin fans noticed they’d been digitally transformed into Duke supporters.
Of all the indignity …
@bing wait what? I’m not a duke fan …. pic.twitter.com/XKAEsj5jEB
— AJB (@alennaisawesome) March 29, 2015
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Dude.
There are some things you just don’t do. And near the top of that list is painting a non-Duke fan as a Duke fan. That’s an offense that should be punishable by death.
I strongly encourage the Badgers fans who had their honor destroyed to seek legal action.
No damage figure would be unreasonable.
[H/T: Mashable]