The Chargers Are Being Accused Of Buying Half Of Their 800,000 Twitter Followers Since Moving To Los Angeles

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A decade ago, one’s self-worth was generated not by his number of social media followers, but by the content of his character. Those were the good old days when one’s moral fiber was determined by his actions rather than the strength of his internet connection. The days when a corporation’s success was contingent on the validity of its products and processes, rather than the passing thoughts of a 20-year-old reality star. 

For better or for worse, almost all of us have signed subscribed to this new, odd world. Myself included. For instance, I probably had a better day on May 27, 2015 than I did on September 2, 2016 based on the only metric that matters: likes and retweets.

Dude, 173 likes on that first tweet! I fuck so hard!

Pathetic line of thinking, no? Well, multi-billion dollar professional sports teams are no different than me. They just want positive reinforcement.

And since the Chargers move to Los Angeles, they haven’t been getting it. Back in September, the Chargers had to cover entire sections of their stadium in decals because they were having trouble filling the seats. Los Angeles’ StubHub Center is the league’s smallest stadium at just 27,000 seats.

Well, what you can’t produce on the field you can sure as hell try to produce on the internet. And it looks like the Chargers have bought some online friends. And by some I mean over 350,000 of them. An audit concluded that 359,611 of the Chargers 444,888 followers were not people, but bots.

With over 800,000 followers, one may expect for the Chargers’ engagement to be a bit more than this:

A tell-tale sign that someone is cooking the books. Don’t fret my friends, you’re new to the city. Give it some time to make friends.

Until then…

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Dan Rubenstein, Twitter


[h/t Total Pro Sports]

Matt Keohan Avatar
Matt’s love of writing was born during a sixth grade assembly when it was announced that his essay titled “Why Drugs Are Bad” had taken first prize in D.A.R.E.’s grade-wide contest. The anti-drug people gave him a $50 savings bond for his brave contribution to crime-fighting, and upon the bond’s maturity 10 years later, he used it to buy his very first bag of marijuana.