The University of Kentucky has been working with Nike for a year and a half to help bolster its brand recognition. They recently unveiled their new Wildcat logo, a drastic change for a school with a storied history and tradition and whose last logo change was barely even discernible.
The new logo:
Kentucky will debut a new logo today against Florida today.
►https://t.co/RjUx6wbzMe pic.twitter.com/bfPKdXHtPh— Stadium (@Stadium) February 6, 2016
Second new Kentucky football helmet with the new logo pic.twitter.com/PBVmeMLlZD
— 365 FOOTBALL (@_365Football) February 7, 2016
Can you make out the birds having missionary sex?
It helps to rotate:
Kentucky's new Wildcat logo is the first step in adopting the new Lover Birds mascot. https://t.co/3eqELQHz6b pic.twitter.com/1qCQTqknyI
— Drew Franklin (@DrewFranklinKSR) February 6, 2016
There have been a number of mixed reviews on the logo makeover, and while there were some positive ones, I like to focus on the negative ones because they’re provocative, THEY GET THE PEOPLE GOING.
And it’s tough to argue against these comparisons:
Kentucky has a new alternate logo, which would appear to declare them the "Kentucky Furry Staple Removers" now. pic.twitter.com/oTCmAOM58L
— Ryan Wallace (@GPCwallace) February 5, 2016
I just figured out Kentucky's new logo, @ASeaOfBlue : it's the Hadouken! pic.twitter.com/T2SfEB4mE6
— Roll ‘Bama Roll (@rollbamaroll) February 6, 2016
https://twitter.com/NotForde/status/695640838186082304
Why does Kansas St. have Kentucky's new logo on their floor? pic.twitter.com/oSjiuoda5s
— Shannon The Dude (@ShannonTheDude) February 6, 2016
https://twitter.com/VOLS1988/status/695670730185433088
Overall, I like the revamped logo. I also have a bird fucking fetish.