Marijuana Dispensary Is Ready To Pay $6 Million For Naming Rights Of Broncos’ Mile High Stadium

By 04.02.16

It looks the Denver Broncos’ Mile High stadium may be getting a more appropriate name than Sports Authority Field next season.

via CBS 4 Denver

The recent bankruptcy filing by Sports Authority has raised questions about possibly renaming the stadium the Broncos play in, and a marijuana company is one such interested buyer.

Native Roots is one of Colorado’s largest dispensaries. It expanded from one to 14 stores over the last year. The marijuana dispensary chain said they are fully ready to make a multi-million dollar commitment if the contract between Sports Authority Field at Mile High and Sports Authority ever ends.

Native Roots says it has the money to take over the $6 million a year Sports Authority is currently paying.

Native roots says the affordability of the contract isn’t a problem, whatever it may cost.“We’ve always been huge fans of the Broncos, we felt like this was a great opportunity to bring two brilliant brands together,” said Jordan.

The company says it has begun the process of acquiring the naming rights. However, since the contract still belongs to Sports Authority, Native Roots says for now that process has consisted of internal meetings.

We’ll see if the NFL and the Broncos are willing to work with a marijuana dispensary if the deal with Sports Authority does indeed fall through.


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