This morning, the NFL revealed the monochromatic uniforms for all 32 teams that they will wear for their Color Rush Thursday night games this season.
The NFL began using color-rush uniforms on Thursday night games last season, but participation was optional, and only eight teams opted to wear them. You may remember last November when the Buffalo Bills wore all red against the New York Jets, who wore all green, and colorblind spectators had no fucking clue who was who. That won’t happen this year, as the Bills will go all red and the Jets will go all white.
Go…Team??
The Color Rush program was enacted by Nike largely to sell more apparel, as you can purchase Color Rush jerseys and shirts at NFLShop.com and Nike.com.
The #Patriots #ColorRush jersey includes "We Are All Patriots" on the inside collar. pic.twitter.com/xc9L0Ge18K
— New England Patriots (@Patriots) September 13, 2016
We’ll be looking 🔥 🔥 🔥 for Thursday Night Football 😎 #TNF #ColorRush#WhoDey pic.twitter.com/WvrmUJ39DN
— Cincinnati Bengals (@Bengals) September 13, 2016
Color Rush is BACK!
2016 #ColorRush: AFC East #TNF pic.twitter.com/JXW39kW9fG
— NFL (@NFL) September 13, 2016
Purple reigns on Thursday, November 10th. 😈
Check out our #ColorRush uniforms. pic.twitter.com/7hMnaNE1SK
— Baltimore Ravens (@Ravens) September 13, 2016
2016 #ColorRush: NFC West! #TNF pic.twitter.com/nY4A2ZQ8aN
— NFL (@NFL) September 13, 2016
According to ESPN,
Every cent the NFL makes from the royalty of the Color Rush uniform sales at retail will be donated to the NFL Foundation, which funds youth health, safety and wellness programs. The first $500,000 will go toward replacing equipment lost in the recent Louisiana flooding.
I dig it.
[h/t Nike.com]