Remember The Hot Alabama Sorority Video? Someone Called It ‘Worse For Women Than Donald Trump’ And Everyone Is Mad

by 3 years ago

The Internet’s perpetual anger machine never runs out of fuel. In the crosshairs of the Social Justice Warrior keyboard mob this week? Alabama’s Alpha Phi sorority, who posted a video that went rabidly viral here on BroBible early last week.

You might recall how I brought your attention to a very similar-looking group of blondes in the video. They all look like clones of each other! Very hot, beautiful, genetically perfect clones of each other! I mean that sincerely as a compliment. I just assume they hate brunettes because doesn’t being brunette get you shunned in The South or something?

In 2015 America, this is a very bad thing. writer A.L. Bailey went IN on the video in a op-ed titled “‘Bama sorority video worse for women than Donald Trump.” Oof. That stings. She proceeded to tear the sisters of Alpha Phi a new one for not being progressive enough:

“It’s all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It’s all so… unempowering.”

Like the many other videos of its ilk found online for sororities far and wide, it’s supposed to work as a sales tool to draw in potential new members (PNMs). But unlike many other videos, Alpha Phi’s video stands out in the “beauty and bounce” category and in its production value. Yes, sororities are known for being pretty and flirty; they aren’t bastions of feminist ideologies. But perhaps they shouldn’t completely sabotage them either. (Via)

And she made is REALLY personal for those ladies, too:

The Alpha Phi house, grandiose and imposing, claims to sleep 72 young women. That’s 72 women who surely must be worth more than their appearances and who can ask themselves if the messages they’re sending are the best and most accurate depictions of who they are.

That’s 72 women who will potentially launch careers on the merit of their education and work among men who were once the frat brothers watching their video.

And that’s 72 women who will want to be taken seriously rather than be called bimbos by those male coworkers.

That’s 72 women who could be a united front for empowerment, not poster children for detrimental stereotypes and clichés.

During filming, did any of them stop to think about what they’d be selling? Did they think they were selling a respectable set of sorority chapter ideals? Did they think they were selling the kind of sisterhood that looks out for all women? Or were they focused on having the hottest video in the popularity contest that is sorority recruitment? Were they satisfied with being perceived as selling a gorgeous party-girl, cookie-cutter commodity? Were they satisfied with being the commodity?

The university itself responded to the outrage, saying it’s “not reflective” of the school’s expectations.

This video is not reflective of UA’s expectations for student organizations to be responsible digital citizens. It is important for student organizations to remember what is posted on social media makes a difference, today and tomorrow, on how they are viewed and perceived.


Apparently the video was just a little too hot for social justice warriors to handle.  And now it’s been pulled by the Alpha Phi sisters from the Internet. The chapter is clearly circling the proverbial wagons, making their Instagram and Twitter feeds private.

But let’s think about that UA statement for a second — What a crock of bullshit. UA is home to one of the biggest (and most controversial) Greek life in the country. It’s a huge public university. But did these ladies really do anything wrong here? Of course not.  They’re adults capable of making grown-up decisions. But the fact that the University of Alabama had to insert itself just to save face on the public perception of the school is laughable. It’s a massive overstep in asserting their own authority in a anti-Greek life conversation they didn’t belong in BECAUSE NO ONE HERE DID ANYTHING WRONG.

Welcome to America in 2015, where — in the words of my great friend Kyle — “everything has to be a thing.” So make your damn sorority videos. Or don’t! This is America after all and, as long as you’re not hurting someone, you have the liberty to do as you please. We don’t care either way.

What a non-controversy. It’s a shame this girls are being vilified as part of a much larger conversation about the role of Greek life on college campuses everywhere. They didn’t do anything to deserve such backlash besides make an appealing video to attract new recruits.

Shout out to Katherine Timpf for coming in HOT with the takes on Fox News.

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TAGSgreek lifeSorority girlssorority videosUniversity of Alabama