Apple Sold More Watches Than Every Swiss Watchmaker COMBINED Last Quarter
Less than 3.5 years after announcing the Apple Watch as the next chapter in Apple’s story, the company sold more watches in a single quarter than every other Swiss watchmaker combined.
Reporting estimates suggest that Apple sold approximately 8 million watches during 2017’s holiday quarter. Those 8 million watches are twice what Apple sold in the previous quarter and roughly 1.2 million more watches than the entire Swiss watch industry.
While watchmakers like Rolex and Omega offer a high-end luxury product with a smaller targeted audience the Swiss watch industry as a whole shares a market with Apple’s watch. So, it’s interesting to see Swiss watch sales only vary 1.3 million or less from quarter-to-quarter while Apple a massive range from 2.7 million to 8 million. Pretty insane to see over 40% of 2017 Apple Watch sales occurred during Q4, but promising that Apple saw a 33% growth in sales compared to 2016 Q4.