Last week, Lincoln dropped a few ads featuring Matthew McConaughey which were as absurd as you’d expect. I don’t think there was a script. Just McConaughey riffin’ on life, saying whatever the fuck was floating in that brain of his at the moment.
What I’m saying is, they were perfect.
When I posted about the ads, I mentioned that I thought they had a real “Rust Cohle” feel to them (as I’m sure many other people who Internet for a living did). Last night, Conan O’Brien took the ads to the next level by adding Rust Cohle audio from True Detective into them. You can barely tell the difference.