Norrøna Is A Nordic Brand You Need To Know And Their Lofoten Gore-Tex Pro Jacket Is 40% Off Today
Norrøna is a Nordic brand that 100% needs to be on your radar. The company was founded in Norway back in 1929 by a man named Jørgen Jørgensen (yup, that’s his real name). Today, the company is still a family business and it’s run by Jørgen Jørgensen’s grandson who is also named Jørgen Jørgensen (yup, that’s his real name).
When it comes to Nordic outwear the Belle of the Ball is Arc’Teryx. They’ve set the gold standard for high-performance winter gear. Unfortunately, that means that a completely badass brand like Norrøna gets overshadowed when their gear can compete head-to-head any day with Arc-Teryx. That’s why I’m stoked to introduce the brand to you bros today, starting with their Lofoten Gore-Tex Pro Shell Jacket which is currently 40% OFF over on Backcountry.com.
The Lofoten Gore-Tex Pro Shell Jacket comes in 4 different colors: Ocean Swell, Jester Red, Hot Sapphire, and Birch Green. This shell can work as a skiing and snowboarding shell in the gnarliest of snow conditions and still keep you warm and dry. The Gore-Tex Pro shell is built to repel snow and keep you dry while remaining breathable, this way you don’t overheat.
The seams and zippers are fully sealed to prevent snow/moisture from getting into your jacket, just another feature that will keep you dry. There are large underarm zippers that can release heat quickly when you’re getting warm and need to cool off. There is a zip-off powder skirt attachment, adjustable hood, and integrated wrist gaiters to form a seal with your snow gloves and keep your hands/arms dry.
I simply cannot praise Norrøna as a performance gear company enough. They make some of the best products you’ll find anywhere on the planet. You can shop all of Norrøna’s gear on Backcountry by following that link or you can save 40% on the Lofoten Gore-Tex Pro Shell Jacket by following the link below.
The BroBible team writes about gear that we think you want. Occasionally, we write about items that are a part of one of our affiliate partnerships and we will get a percentage of the revenue from sales.