This Outdoor Company Is Trying To Take Down North Face And Patagonia With A New Line Of Jackets, Backpacks, And Sleep Bags

Here’s a name you won’t forget: Bear Butt. Started in rural Idaho as a parachute hammock company, Bear Butt has the ambitious goal of completely disrupting the outdoor gear industry. Unlike other outdoor companies that export their manufacturing offshore, Bear Butt’s gear is made in the United States.

They just took a big step forward in their mission, designing a line of jackets, backpacks, and sleeping bags that a lightweight, waterproof, and built to handle pretty much anything.

Go peep their new line of products over on Kickstarter, where they’ve rocketed past their goal of $15,000.

$50 gets you a jacket, $55 gets you a backpack, $85 gets you a sleeping bag. $160 for all three! Plus you the bonus cool factor of having something exclusive for summer festival and camping season before it’s available on Amazon.


The BroBible team writes about gear that we think you want. Occasionally, we write about items that are a part of one of our affiliate partnerships and we will get a percentage of the revenue from sales.