This $88 Tecovas Shirt Was Built for Brisket, Beer, And Being A Damn Vibe

Tecovas Hawaiian shirt

via Tecovas


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Some shirts are loud. This one is confident.

Tecovas, the Austin-based boot company, recently cooked up the perfect button-down for summer days that start with tossing beanbags and end with someone passing out in a hammock.

Made from 100% Rayon Voile, it’s soft as a Willie Nelson ballad, breezy as an open tailgate, and cut with the kind of relaxed fit that says “I’m about to grill a burger and share my philosophy on Carl Jung and Lyle Lovett if you hand me another High Life.”

The wide open collar and lower button stance is for airflow and attitude, especially when paired with a proper Tecovas lid. It’s a nod to the ‘50s camp shirts your granddad wore when he was busy being cooler than you’ll ever be. Natural corozo buttons give it that subtle detail flex—eco-friendly, old-school, and the sort of thing someone notices while complimenting if your ribs need 20-more minutes on the grill to fall of the bone.

Toss it on over swim trunks. Pair it with jeans. Wear it to the lake, your buddy’s wedding afterparty, or your annual “who bought the worst pool float” contest.

It’s vintage-country-summer energy in shirt form, now available via Tecovas.com.

BUY NOW VIA TECOVAS – $88

Brandon Wenerd is BroBible's publisher, helping start this site in 2009. He lives in Los Angeles and likes writing about music and culture. His podcast is called the Mostly Occasionally Show, featuring interviews with artists and athletes, along with a behind-the-scenes view of BroBible. Read more of his work at brandonwenerd.com. Email: brandon@brobible.com