It’s been awhile since I mentioned a contest, but Mike’s Hard Lemonade has grabbed my attention. You can’t just drop a bear in a bikini in my lap and not expect me to
fuck it run with it.
I don’t think I’m alone in saying that Mike’s ad campaign has vastly improved. Finally abandoning the “manly” angle was the best thing they’ve ever done. Lemonade will never be manly, no matter how drunk it gets you. Now they are taking an entertaining approach. The 30-foot broad and a deer coming back for it’s mounted head are right up my alley. Then they go an unleash a bear in a bikini on the world? A tip of my drinking hat to you, marketing team.
Beyond that sexy ass bear, the possibility of being flown down to Miami to party VIP style sounds like something I deserve. If any of you win, I expect to be the friend you take. “I’m just a cool guy looking for other cool guys who wanna hang out in Miami. Nothing sexual. Dudes in good shape encouraged. If you’re fat, you should be able to find humor in the little things. Again,
- nothing sexual