Eat More Kale is certainly not Eat Mor Chikin. That’s what Chick-Fil-A is claiming though in their lawsuit against a small t-shirt maker. Many have been comparing the move to bullying by the fast food giant.
I’m torn on this. Clearly Chick-Fil-A are being giant douches. I also think they are way overstepping the bounds of trademark law by trying to stop anyone from using the phrase “eat more.” This lawsuit should definitely be tossed out and Bo Muller-Moore should be allowed the “Eat More Kale” trademark.
On the other hand, the first thing I thought of when I saw “Eat More Kale” was Chick-Fil-A. I’ve eaten there twice, so it’s not as if I have an affinity for the brand. But it seems obvious to me that the phrase was meant to ride the coattails of the millions of dollars in advertising spent by the company. Also, Muller-Moore playing this up as them taking away his art seems a bit ridiculous. It’s a phrase on a t-shirt, and one that a farmer asked him to make so he could literally sell more kale.
This isn’t new, but with the documentary now in post production and the lawsuit still alive and well, it’s as relevant as ever. Thanks to TheChive for the reminder.