We’ve seen Ice Cube in Coors Light commercials for awhile. It’s a clever play for a brand who prides itself as having beer that’s ice cold to use an actor/rapper (and not the other way around) with “ice” in his name. But this has just gone too far. In the early ads, Craig Jones still seemed cool, but now they’re just making xXx Vol.2 look like an idiot. The whole aluminum can rocket campaign should have stopped after liftoff, but if they insist on continuing I hope they leave my favorite gentleman with attitude out of it.
My apologies for yet another random Zoolander reference. I promise it won’t happen again.