This wasn’t a very good weekend to premiere a movie that wasn’t Avengers, but it was extra bad for Miley Cyrus. The former Hannah Montana star’s slide into cultural irrelevance in a post-Bieber age continued with the opening of her new film, LOL. Distributor Lionsgate had been sitting on the flick for some time according to Movieline, and they just decided to put the gun in their mouth and take the shot last weekend.
So what happened? LOL, also starring Demi Moore, Gina Gershon, and Thomas Jane, took in one of the lowest totals of any movie in recent history, making $440 per screen. The entire opening weekend gross was $46,500. For comparison, that’s less than The Avengers made, on average, on just one screen. This has to be a serious blow to Cyrus’s post-Hannah Montana dreams. What’s going to happen to Miley? Will she become another Lindsay Lohan? Here’s the trailer for LOL, make up your own mind.