I thought riding a bus was scary enough, but then Pepsi Max made it even more frightening. Attempting to strike viral gold like they did last year with their extremely popular prank using NASCAR driver Jeff Gordon, Pepsi took target at the United Kingdom. The soda company replaced a window in a popular London bus shelter with a screen. The screen would then scare the bejesus out of unsuspecting commuters by broadcasting UFO’s, giant city-destroying robots, tigers, meteors and even a tentacled monster living underground all in the regular backdrop they were accustomed to seeing. The stunned citizens at the bus stop on New Oxford Street react in disbelief and terror until they realize that it’s all a prank, then laughter and relief ensues. This is almost as entertaining as the crackhead prostitute being chased by police that I see at my bus stop nearly every day.