Guyism, Humor 5 rejected logos for Florida’s pro-business ad campaign by Douglas CharlesFebruary 8, 2013 Facebook Twitter Reddit Flipboard MTV Guy Code Florida’s pro-business ad campaign slogan is witty, but they had to go and make the “I” in Florida in the logo look like a necktie. This pissed off the feminists. Here are five other alternatives that while they make sense, are much worse.