Katie Nolan first mentioned the new Absolut Unique bottles during Tuesday’s Guyism Speed Round, but now we have a behind the scenes video of the creativity at work.
This isn’t Absolut’s first rodeo with clever marketing. When your vodka is a well known standard, you have the freedom to toy with unique ideas. This winter they tied themselves to Swedish House Mafia’s “Greyhound,” which has been a staple of nearly every SHM, Axwell, Steve Angello, and Sebastian Ingross show ever since, not to mention every other DJ who played their jam every set. Last Christmas they bedazzled a bottle and called it Absolut Glimmer. Now they’re letting HAL design four million bottles of Aboslut Unique. Let’s just say these blow the highlighter filled bottles I had in college out of the vodka.
If all you care about is what’s on the inside, you might consider “pulling a Shoenice.”