Dos Equis has transformed itself from a beer into a lifestyle brand. If you’re not familiar with The Most Interesting Academy, you should really check it out. Their newest venture is a food truck.
The Dos Equis Mobile Academy is a culinary experience featuring adventurous cuisines from a variety of regions and cultures for fans that are craving something new, or are just bored from eating endless variations of the chicken sandwich. Each Mobile Academy truck will have an individualized menu with a corresponding cultural ritual that truly brings the experience to life. Culinary ambassadors will be present at every Mobile Academy stop to provide extensive background on the culture and regions represented.
Now I feel like simply calling it a food truck is selling the experience short. The “Dos Equis Mobile Academy” will be around each of the cities below from 11am to 2pm, and you can find out exactly where by following @DosEquis on Twitter.
If you need another reason to explore The Most Interesting Academy, they’re giving away “Stay Thirsty” grants for people to go out and do awesome stuff. Remember all of those ideas you claimed you’d pursue if you had an extra $25k laying around? Now you have no excuse. I may apply to learn how to race motorcycles. That’s pretty badass, right?
Chicago, August 21-30
Dallas, September 12-22
Houston, September 12-22
Miami, September 12-22
Phoenix, September 12-22
San Diego, October 3-13
San Francisco, October 3-13