The new Old Spice commercial is both brilliant and frightening

Old Spice unveiled a new commercial during today’s AFC Wild Card game. It’s fascinating, it’s brilliant, it’s pure nightmare fuel.

This GIF alone will keep you up for weeks.

Old Spice

The premise of the commercial is simple–boys becoming men and mom’s who can’t/won’t let them go. The song’s catchy, very catchy. You wonder why Old Spice didn’t wait for the Super Bowl to release it.