People often complain about or mock bars charging $13 for a cocktail. The question is, are they worth it? This video from Behind the Drink might help justify paying a premium for a top notch drink.
I’m no stranger to $12+ cocktails. Like many, I started out dumbfounded as to how they could possibly charge that much for a drink. As you sit at a bar waiting for it to be made, however, you quickly realize what you’re paying for. The fresh ingredients are a big part of it. An even bigger aspect are the rare liqueurs and house made syrups that you wouldn’t be able to buy in stores. You also have to account for the fact that you aren’t drinking Canadian Mist. Almost anything you order will be at least middle of the road booze.
The biggest factor though, in my opinion, is that it’s a business. I’m not saying cocktail lounges are gouging prices. They simply have to account for the fact that their bartenders can’t churn out as many drinks per minute as a standard bar does. A good Manhattan needs at least 10+ seconds of stirring. In that amount of time alone your buddy who works at B-Dubs could have filled four Strawberry Vodka Sodas. It’s simple math. A bar can’t stay in business selling 200 $5 drinks every day. If you don’t care about ingredients, creativity, or atmosphere, don’t go to a cocktail lounge. At the same time, there’s no reason to think less of those who do crave that sort of night out.
Check out Liquor.com’s YouTube channel for more.