11 Modern Beer Can and Bottle Innovations
1. The Guinness CO2 Ball
In 1991, Guinness was awarded the Queen’s Award for Technology for the nitrogen ball that the famous Dublin brewery puts in its beer cans so that home drinkers and pubs without a tap can replicate “the perfect pour” while serving Guinness out of a can. What took second place at the Queen’s Award that
year? The Internet (fact). Guinness’s extraordinary innovation, called the “widget,” releases a small amount of pressurized beer when the can is open through a tiny hole in the ball, which agitates the beer just enough to release the right amount of CO2 to form that frothy head we all enjoy.
2. The Coors Light Blue Mountains
When your beer is as cold as the Rockies, the mountains on the label turn blue. What a great idea. It works, too. Coors uses a reversible temperature-sensitive ink to produce a finished ink that changes color.
3. The Aluminum Bottle
Basically a bottle and can hybrid. The aluminum bottle is eco-friendly and blocks light from getting to the beer, which keeps the beer colder for longer.
4. Beer Bottle Shades
There are four common shades you find on beer bottles: clear, brown, green, and yellow. There is a reason behind each one. As Sam Adams founder Jim Koch will remind you, the brown bottles protect the beer from the sun’s UV rays, which allows the beer to stay colder and fresher. The green and yellow bottles do the same thing, just not as well as the brown ones. Clear bottles are used when the company wants you to see the beer in the bottle, so it’s more or less a marketing tool — think Corona. Unfortunately, the clear bottles expose the most light to the beer, which could make the beer warm and damper your day-chay drinking experience.
5. The Coors Vented Wide-Mouth Can
Our friends from Colorado also give us the wide-mouth, “vented” can. It makes the beer a little easier to drink and is prime for chugging. It’s certainly more effective than Miller’s vortex bottle.
6. Plastic Bottles
This innovation is great for sports games. Not only does it eliminate the broken glass problem, the bottles also have a wider mouth, which allows for maximum drinking speed. In addition, unruly fans who decide the ref’s last call deserves some retribution, have less motivation to toss their empties onto the court of field of play.
7. The 40 Oz. Bottle
Generally, the 40 oz. bottle contains a higher percentage of alcohol by volume than most other beers. In addition, the malt liquor, which is essentially beer with a higher alcohol percentage, is cheaper than a lot of the other beers you can find, which makes the 40 oz. very economical and effective.
8. The Heineken Keg Can
This design may not appear to be terribly functional but it does have its perks. The beer stays slightly colder and it has a great feel when you are holding it, not to mention it looks sweet.
9. The Tall Boy
In order to utilize the Tall Boy effectively it is important to drink your beer quickly, which is not a problem for most Bros, but for those of you who like to savor your Fratty Lights, the Tall Boy is not recommend. The beer has a tendency to get warm and flat if it is not drunk properly, i.e. as fast as you can get it down.
10. Coors Frosted Blue Liner
It might keep the beer cold for a couple minutes longer than any other can, but when applied to the real-world drinking environment, the liner is not that effective, which makes it more or less a marketing ploy. That’s O.K., Coors, your other innovations are home-runs.
11. The Miller Vortex Bottle
This marketing ploy by Miller is simply that, a marketing ploy. Maybe if you were shooting hundreds of gallons of beer through a 40-foot cannon the vortex design would make a difference, but not with 12 ounces flowing through a 2-inch bottleneck.