UPDATED: The New York Times Gives Credit to BroBible Brommunity Post as Originator of Bros Icing Bro

by 8 years ago


A story in Wednesday’s Business section of the New York Times confirms what we’ve suspected all along: this BroBible.com Brommunity post from April 1 by Brother Smith is given credit as the originator of the Bros Icing Bros phenomenon. The photo above is from that original post, “You Got Iced!” Here’s what the New York Times says:

While its exact origins are murky — some say Vermont, others Saint Lawrence University in Canton, N.Y. — the game gained early traction among fraternity brothers in the South. Members of Pi Kappa Alpha at the College of Charleston said they were the first to put the rules online, posting to BroBible.com in early April. “I didn’t expect it to be crazy like this,” said one fraternity brother, a business administration major who asked to remain anonymous because he did not want his name connected with the game. He said that his blog post was then taken without his knowledge or permission and republished as the core of BrosIcingBros.com. That site went online a week later, in early April, according to Whois.net, a kind of White Pages for Internet domains. From there, the game spread quickly, especially in New York, where a wide cross section of young men and women, as varied as Wall Street bankers and rock musicians, has taken part, including indie bands like Frightened Rabbit and Deer Tick, said Jay Belin, a talent booker for the Mercury Lounge who created You Got Iced, a blog, in May to doc*ment icings. “It sounded like a perfect way for my friends and me to burn each other all summer long,” he said, adding that Mr. Diamond, who played Screech on the television show “Saved By the Bell,” was recently iced.


The original story was titled “You’ve Got Iced” and laid out in full details all the rules of Icing that are known today.


UPDATE: As a commenter pointed out, the first Icing mention on BroBible was actually back in February, and that was a repost of a December 2009 story on Statusbro.com, a Colorado College blog. Something makes us think that the origins of Bros Icing Bros will stretch back even further than that. Anyone have any evidence of a Fall 2009 Icing?


Here’s the April 1 story:

A New drinking game is spreading around college campuses. Quite simply the simplest, funniest drinking game ever created. It’s quite easy. Buy Smirnoff ice, present it to one of your bro’s in any manner, your bro must instantly get on one knee and chug the Smirnoff ice on the spot regardless of setting.

The game was brought to my campus from some Vermont Bro’s who used to play with their Bro’s from Saint Lawrence. It’s now being played here on my campus and other campuses in the Southeast.


Bro’s might ask… what’s the fun in that? Well it’s all about creativity. Planting an ice in a discrete location where your bro might not know where it is. For example… one of my bro’s gave an ice to a bartender and asked him to hold onto it until his other bro showed up. Bro 1 asks Bro 2 if he wants a beer. The bartender then presents Bro 2 with the ice. An instant chant of “you got iced” precedes and Bro 2 chugs the ice on the spot. The best part of the game is that you can ice anyone in on the game at any moment in any place. Bro’s have been iced in restaurants, walking down the street, and at complete inappropriate times, which makes the game all the better.


To really f*ck over your bros try and buy the most disgusting flavored ice or a 24oz ice. Pineapple, mango, and grape are top of the list for the most gut wrenching, mind numbing, throw up in your mouth, Smirnoff ice flavors.


Now there are some simple rules to the game:


1.)You cannot refuse an ice. If you refuse to drink the ice you are instantly excommunicated and shunned, and thus can never ice another bro or be iced.


2.)If you are iced by a fellow bro you can ice block. When presented w/ an ice, you pull out an ice of your own and reverse the ice on your bro. The ultimate ice insult.


Here’s the full archive of all our Icing stories, from both the Buzz and the Brommuniy!

You Got Iced!

More Ice Than Antarctica: 65 Photos of Bros Gettin’ Straight Up Iced

Exclusive Photos: Bro Ices Hobart President Mark Gearan During Graduation!

Bros Gettin’ Straight Up Iced by Bros at Goldman Sachs

Exclusive Video: Sam Adams Getting Iced

Bros Gettin’ Iced in All Kinds of Places

Exclusive Photo: Screech Gettin’ Straight Up Iced!

Bob Saget got Iced @ Union College Last night

This Bro Got Straight Up Iced By A Cop

Bros Gettin’ Iced Rule Clarification: Does the icer have to be present when the other Bro is iced?

best ice ever

You’ve Been ICED!

bro riding high then gettin iced

Whack Cat gettin’ mid day iced in the tanning bed

Atom bomb ice

TAGSbros gettin icedbros icing brosicingNew York Timespartysmirnoff ice

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