In Search of The Big Idea

by 9 years ago

Editor’s Note: Like most of you, we’ve got big ideas and aspirations for 2010; and yet, we don’t always have all the answers. So we’ve asked an oracle among Bros, Danny Brocean, to offer up one small nugget of Bro wisdom each day — a fortune cookie of insight, if you will. We hope you find them just as useful as we do.

“The ethos of my life has been the passionate belief that creativity can solve almost any problem. The Big Idea, the defeat of habit by originality, overcomes everything.” –Legendary ad-man and longtime GQ Creative Director George Lois