In Search of The Big Idea

by 9 years ago

Editor’s Note: Like most of you, we’ve got big ideas and aspirations for 2010; and yet, we don’t always have all the answers. So we’ve asked an oracle among Bros, Danny Brocean, to offer up one small nugget of Bro wisdom each day — a fortune cookie of insight, if you will. We hope you find them just as useful as we do.

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“The ethos of my life has been the passionate belief that creativity can solve almost any problem. The Big Idea, the defeat of habit by originality, overcomes everything.” –Legendary ad-man and longtime GQ Creative Director George Lois


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