How to Drink All Night and NEVER Get Drunk: Boston Beer Company Co-Founder Says He’s Found the Key to Doing It


The co-founder of the Boston Beer Company, Jim Koch, says he’s found the trick to drinking all night long without getting drunk. And no, the trick does not involve drinking primarily Coors Cutter (or whatever non-alcoholic beer people drink these days) the entire night while your friends sit in judgement of your actions — AKA they call you a pussy.

According to Koch, in an interview with Esquire, the trick, which he learned from the late craft beer brewer Joseph Owades, is the consumption of Fleischmann’s dry yeast before you start drinking for the night. The yeast apparently causes the alcohol to break down before it reaches the brain and causes drunkenness.

“You wanna know my secret? How I can drink beer all night long and never get drunk? … Active yeast. Like you get at the grocery store.”

Koch told me that for years he has swallowed your standard Fleischmann’s dry yeast before he drinks, stirring the white powdery substance in with some yogurt to make it more palatable.

“One teaspoon per beer, right before you start drinking.”

“And it will mitigate – not eliminate – but mitigate the effects of alcohol!

Here’s what I’m probably going to do when I try this: I generally drink 10-12 beers on nights when I go out and come close to blacking out (I’m getting old. I’m becoming a lightweight. Fuck you for judging me.), so therefore, I would pour about five teaspoons of Fleischmann’s dry yeast into my face so I could still drink all those beers and only experience an appropriate amount of drunkenness. Well, that or I wind up drinking 1,000 beers to make up for my lack of drunkenness and land myself in the hospital with booze poisoning because, despite how old I am, I’m still a complete dipshit when I drink. Either way, really looking forward to the weekend now.

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[H/T: Esquire]

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