Realtor Created This Softcore Film To Sell $100M Mansion And We’re Pretty Sure It Will Work Like A Charm
Online house hunting is pretty boring. It’s nothing but photo after photo of homes taken by real estate agents who aren’t exactly world class photographers. Photos sell homes. Or at least they get people to attend open houses.
Opus in Beverly Hills is trying to sell million dollar homes. It’s not easy when every home is awesome. So they leveled up on advertising. They produced a 3-minute video to show off this $100 million dollar house. It’s basically a trailer to a softcore film.
Here’s the story behind the most insane real estate video ever from HuffPo.
In an effort to learn more about the video, HuffPost reached out to The Society Group, the PR team that helped create the ad for realtor Drew Fenton of Hilton & Hyland and developer Nile Niami. Alexander Ali, CEO of The Society Group, said the clip ― which they refer to as a movie trailer ― took two weeks to cast and style, and was shot in 17 hours over one day.
“We drew inspiration from David Lynch, the film ‘Eyes Wide Shut,’ and Beyoncé’s visual albums,” Ali said. “We cast five French models and chose a five-person French production crew who specializes in luxury brand clients such as Hermes and Chanel. Since we couldn’t find any music that matched our vision, we asked the production company to score the video from scratch.”
I figured they drew inspiration from Cinemax.
In case you’re in the market to buy the place, here are some of the photos of the mansion when gold-painted women aren’t slithering around the premises.