Video Promoting Women in Science Infers Women Are Bad at Science
The slogan may read “Science: It's a Girl Thing!”, but the content suggests the opposite. Looks more like a promotional video for a hot new nightclub named “Hydrogen,” whose big grab is lining the walls with beakers.
There has been quite a negative backlash to the campaign, as many clearly feel that its counterintuitive, stereotypical, and a ton of other negative sh*t associated with this type of media firestrom. Here are some choice reactions from the twittersphere:
As of now, this campaign is slated to last 3 years, and is supposed to reach 27 EU member states. Based on their logic so far, looks like the ads will probably continue.