Dolan Open To Selling Knicks, Rangers, But Little Interest In Franchises Alone

Nike Chicago Church Epiphany Basketball Facility


Editor’s Note: Welcome to a daily column we run here at BroBible breaking down the day’s biggest stories in sports business with commentary from the sports money and sports fanatic perspectives. It comes to us via our friends at JohnWallStreet. You can sign up here for their daily email newsletter.

Dolan Open to Selling Knicks, Rangers, but Little Interest in Franchises Alone

In an “unplugged” interview with ESPN’s Ian O’Connor, New York Knicks (and Rangers) owner James Dolan acknowledged that while “nobody in my family wants to sell” the teams, that as “the head of a public company” he has “a responsibility to the shareholders”; implying he would part the pro sports franchises if he were to receive a satisfactory offer for them. Dolan noted that he has entertained conversations about the prospects of selling the Knicks and that “the price point discussed was around $5 billion”, though no “bona fide offer” has ever been received. The Madison Square Garden Corporation has since released a statement looking to extinguish rumors that Dolan is actively looking to sell the NBA and/or NHL franchise, saying that “there are no plans to sell the Knicks or the Rangers.”

Howie Long-Short: Dolan and his 5 siblings “like being owners” but their preference to retain the Knicks is financially driven, it’s their belief the family’s trophy asset “gets more valuable every year” and “that (trend) will continue to go on.” They haven’t been wrong up to this point, at least not if you put stock in Forbes’ valuations; the publication has estimated that the team’s value has risen from $1.4 billion in ’14 to $3.6 billion in ’18 and I’m confident they’re right about the team’s valuation moving forward too. As the value of media rights continues to rise, so too will the worth of the league’s clubs.

The mercurial Knicks owner downplayed the value of the Knicks and Rangers as businesses, pointing out that team revenues (only) experience “single-digit growth. There’s really not any way to get it to go beyond that.”

I asked Scott Rosner, Academic Director of the Sports Management Program at Columbia University, why Dolan would look to downplay his pro sports teams as businesses?

Scott: As a revenue business what he said is accurate, the NBA is a mature business; revenue growth in a good year is high single digits. He didn’t really address the valuation part of it, other than to say that the team’s value keeps going up. But, much like a stock price, that only matters if he plans to sell; and he’s made it clear that is not the case.  

Back in June, it was rumored that MSG was considering spinning off its sports franchises from its entertainment properties; a move many assumed was a precursor to the eventual sale of the teams despite Dolan’s denials. The news sent MSG shares skyrocketing to an all-time high ($330), but the excitement certainly appears premature. There’s a reason why Dolan has never received more than cursory interest in either of his marquee franchises. As Scott Rosner explained, it has less to do with the asking price and more to do with where the teams will play.

Scott: As a buyer, you would want to buy everything; the horizontal and vertical pieces. You would want to buy the teams and you would want to buy the buildings. Having that adds value to the overall transaction; sold piecemeal, the teams are far less valuable. Dolan has indicated he’s willing to sell the clubs, but he’s never said he’s willing to sell the arena. It’s always better to be a landlord than a tenant, particularly if you’re going to be spending $5 billion on the team playing in it.

In addition to the Knicks and Rangers, Madison Square Garden Company (MSG) owns the New York Liberty. However, unlike the family’s prized assets, Dolan and Co. are looking to unload the WNBA franchise; the club announced it was seeking a seller back in November ‘17. That’s because Dolan doesn’t believe he knows “how to be successful with the Liberty”; despite their best marketing efforts, the club has been unable to sell seats.

Fan Marino: At $3.6 billion, the Knicks are the NBA’s most valuable franchise and Forbes pegs the Rangers at $1.55 billion (+3% YoY), making it the most valuable NHL club for a 4th straight season. If early season attendance is an indicator though, there are serious doubts the Rangers will make it 5 straight years come 2019.

The NHL is a “gate driven league”, so a decline in attendance will put a dent in team revenue totals (if there isn’t an increase in the ticket price to offset it) and while the Rangers are drawing 600 fewer fans/game, the league’s 2nd most valuable team (Toronto, $1.35 billion) has managed to continue its sell out streak through the season’s first 15 home games; combine that with the fact that the Maple Leafs valuation rose at a faster rate (+4% YoY) than New York’s did in 2018 and its apparent Canada’s most popular club is closing the gap on the #1 spot.

Interested in Sports? Sports Business? Sports Finance? Sign-up for our free daily newsletter

What is JohnWallStreet?

JohnWallStreet, located at the intersection of sports and finance, is a destination for the educated sports fan.

While we won’t be publishing “hot takes” on LeBron’s relative greatness to Jordan, we will be offering up the most relevant sports related business news, in easily digestible bites, with commentary from both the sports money and sports fanatic perspectives.

We’ll cover publicly traded professional teams & stadiums (MSG, RCI, BATRA, MANU), television networks (DIS, FOXA, CMCSA, CBS, TWX, MSGN), apparel & footwear companies (NKE, UAA, ADDYY, FL, LULU), equipment companies (GOLFELY, FIT), ticketing companies (EBAY, LYV) content and facilities providers (CHDN, DVD, ISCA,TRK, LMCA).  If it trades on Wall Street, and has a sports angle, it’s in our wheel house.

Howie Long-Short and Fan Marino will be providing their expert opinions on each story. They have slightly different areas of expertise. Fan Marino is a firm believer that the SEC is the premier football conference. Howie Long-Short knows it as the Securities & Exchange Commission. Fan Marino lives and dies with the college selection of 5 star, blue chip recruits. Howie Long-Short spends his days analyzing blue chip stocks. Howie Long-Short knows that Black Monday occurred on October 19th, 1987. Fan Marino swears it happens every January after Week 17. You get the point.

Interested in Sports? Sports Business? Sports Finance? Sign-up for our free daily newsletter