Steal This Look: Seaside

STL Swell

From humble beginnings designing boardshorts at home and cutting them out on the kitchen table and selling them in local surf shops, Gordon Merchant’s designs quickly gained traction with surfers preferring the superior functionality of the uniquely triple-stitched boardshorts.

By the 1980s, Merchant’s company – Billabong – had established its place in Australian surf culture.

Steal This Look for your next beach excursion, Spring Break trek or backyard BBQ.

'Vacay' Hawaiian Shirt


[1] ‘Vacay’ Hawaiian Shirt


'Sundays' Layback Swim Shorts


[2] ‘Sundays’ Layback Swim Shorts


'Larry Layback' Baja Shorts


[3] ‘Larry Layback’ Baja Shorts


'Sundays Floral' Hawaiian Shirt


[4] ‘Sundays Floral’ Hawaiian Shirt


Pulse Graphic Tee


[5] Pulse Graphic Tee


Tides Water Resistant Sandal


[6] Tides Water Resistant Sandal



The BroBible team writes about gear that we think you want. Occasionally, we write about items that are a part of one of our affiliate partnerships, and we will get a percentage of the revenue from sales.