I’m no fashionista but I am always on the hunt for new, lesser-known clothing brands. While I don’t wear a lot of weird stuff, I do enjoy standing out in the crowd of bros all wearing the same or similar gear.
When I’m on the hunt, I’m looking for two things: good looking gear that’s high quality and comfortable; and a brand with a cool story and/or great cause. In the case of TheMountCo, both boxes are checked.
Founded in 2014, TheMountCo is the brainchild of some avid outdoorsmen with a passion for making cool gear and supporting National Parks. The face of TheMountCo? The Bearded Man.
The Bearded Man is not only the face of TheMountCo but he’s also a man on a mission. This year The Bearded Man is visiting all 59 National Parks, talking to Park Rangers, executives, employees, and visitors in order understand what can be done to buck the trend of decline in funding and visitors under the age of 25 to our nations National Parks. Learn more about the Bearded Man’s travels: HERE.
While you can’t be The Bearded Man, you can wear The Bearded Man. TheMountCo makes a ton of badass shirts, some sick hats, and a ton more.
CHECK OUT THEMOUNTCO:
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Check out TheMountCo’s full store of options or check out a handful of my favorite pieces below. I love that a lot of TheMountCo’s gear is similar to the style of gear I have and love but the chances of me running into someone rocking the same lid or shirt, are super slim. Instead, I get to answer the great “where’d you get that?” question from strangers.
The Bearded Man hits the slopes. Or the bar. Or the couch. Or get borrow by your girlfriend all the time so you start to hide him.
Rep The Bearded Man for $30:
Hey Mr. Patriot – Join The Bearded Man for a couple of cold beers in the back yard. If possible, bring some Leinenkugel’s Summer Shandy.
‘Merican Bearded Man for only $14:
Classic snapback trucker lid, probably a lot like your favorite hat but now you and your buddy won’t accidentally wear the same lid to the bar.
Your next favorite hat for just $30:
Congratulations, you’ve finally found THAT hoodie… the ridiculously soft and incredibly comfortable hoodie that you’ll wear and cherish for decades. You love it, it loves you back.
Hoodie game soft AF for $55:
When TheMountCo guys came up with Flo Blue as the name of this color for the t-shirt, it sounded cool and they just went with it. I’m pretty sure they forgot to add the W but thanks to Flo Rida’s booming career they play it cool and act like it was always supposed to be Flo.
Bearded Summertime Vibes for just $25:
The BroBible team writes about gear that we think you want. Occasionally, we write about items that are a part of one of our affiliate partnerships and we will get a percentage of the revenue from sales.