Watch Of The Day: Six Is Greater Than One
A couple of my favorite trends in the watch industry include brands determined to disrupt the industry by providing more value for less and watches that are built to easily change straps for versatile style. Well, when I came across BJØRN Watch Co, the timepiece and brand each grabbed my attention for these reasons.
BJØRN, named after Swedish King Bjorn Eriksson, consider themselves The Vikings Of The Watch Industry… and it’s with fair reason. BJØRN was founded to do two things: 1) give back to the community 2) actually disrupt the watch industry, not just talk about disrupting the industry.
How does BJØRN Watch Co give back to the community? Well, for starters, once BJØRN’s Kickstarter Campaign is complete they will be donating 10% of every watch sale to a philanthropic organization to help children in need in South America. The first step in a long commitment to helping people in need.
How are they disrupting the watch industry? Well, let’s go back a little further and focus on why they want to disrupt the watch industry. It started like most good business stories, they wanted a nice watch and realized the entire industry acts on a tradition of totally bullshit pricing. With markups at 1000%, you often pay $300 for a timepiece that cost about $30 all-in. Welp, that didn’t sit well with the bros at BJØRN so they launched their own watch company. Acknowledging that every cool new watch company claims to be different but committed to being transparent and not full of buzzword bullshit.
The result is a badass timepiece with unmatched value. Introducing, the BJØRN Campbell Swiss Watch.
When designing the Campbell Model we made sure to keep in mind our target audience, millennials. Unlike many watch campaigns and companies, we don’t believe in making you buy another watch just to have a different strap. This is why ALL of our watches come with 6 easily interchangeable straps, allowing for a total of 12 possible combinations.
Right now, you can pre-order BJØRN Watch Co’s Campbell for just $149.
So, by ordering now you can save 33% off this beautiful Swiss watch and the six high-quality straps that come with the timepiece.
Add this stylish, impactful, awesome timepiece to your collection today:
The BroBible team writes about gear that we think you want. Occasionally, we write about items that are a part of one of our affiliate partnerships and we will get a percentage of the revenue from sales.