Watch Of The Day: Swatch Swatchour
Swatch was founded by Nicolas Hayek in 1983, created to lead Swiss watchmakers in reclaiming dominance during a time that saw rapid growth in popularity for Japanese-built timepieces. Through rapid R&D and manufacturing innovation, Swatch was successful in leading the resurgence of Swiss-made timepieces for everyday watches.
Today, Swatch continues to innovate in watch style and timepiece manufacturing. The latter includes achievements like Sistem51, the world’s first mechanical movement with entirely automated assembly. The former includes beautiful timepieces like the Swatch Swatchour.
The Swatch Swatchour is a classic stainless steel watch dripping with modern style. Starting with its dial, highlighted by an attention-grabbing blue sun-brushed design with whit prints, three subdial counters, and a 6 o’clock date window. Surrounding the dial is a contrasting bezel that features blue, red, and white prints. Plus, a red seconds hand and counter hands make this watch really pop. Of course, bringing it all together is a shining and stylish stainless steel band with a diver buckle clasp.
Swatch is known for making some of the most reasonably priced, Swiss-built timepieces on the market. This watch is no different, an incredible bang-for-your-buck value with a sub-$150 price tag. Right now at Amazon, you can order the Swatch Swatchour for only $137.
Add it to your watch collection today:
The BroBible team writes about gear that we think you want. Occasionally, we write about items that are a part of one of our affiliate partnerships and we will get a percentage of the revenue from sales.