Nike’s ‘Back To The Future’ Self-Lacing Shoes Are HOW MUCH?!?!
Attention all lazy fucks (That goes for yours truly as well): The future arrives sooner than you could imagine because humanity will have shoes that tie themselves in only a couple of weeks.
That’s right, actually spending the seemingly eternal 43 seconds tying your sneakers will soon be a thing of the past. However, right now this lackadaisical technological advancement will cost a pretty penny.
Nike’s HyperAdapt 1.0 self-lacing sneakers inspired from Back To The Future will go on sale on December 1. The shoes featuring adaptive lacing have a rather exorbitant retail price of $720.00. I gotta admit, the inner sloth in me would pay $1,500 for shoes that tie themselves because I’m just that lethargic.
Welcome the Nike HyperAdapt 1.0, the first performance vehicle for Nike’s latest platform breakthrough, adaptive lacing. The shoe translates deep research in digital, electrical and mechanical engineering into a product designed for movement. It challenges traditional understanding of fit, proposing an ultimate solution to individual idiosyncrasies in lacing and tension preference.
Functional simplicity reduces a typical athlete concern, distraction. “When you step in, your heel will hit a sensor and the system will automatically tighten,” explains Tiffany Beers, Senior Innovator, NIKE, Inc., and the project’s technical lead. “Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”