Oh God. Bros Are Turning To Botox. And Calling It BroTox

This is just, well, I don’t know what it is. A new trend, I guess. CBS Atlanta:

According to researchers with the American Society of Plastic Surgeons, the number of men getting Botox jumped 10 percent last year to more than 300,000, and the new trend is called “Brotox.”

Look, I love a good portmanteau. And I’m all for men trying to keep up appearances as best they want. But, I can’t support this. It’s too weird. And also Botox is terrible for you. So don’t.

[Via @KellyAlysia, Botox via Shutterstock]