As you can see above Dwayne “The Rock” Johnson just continues to win at life. He’s got 847 TV shows and movies going on*, is still killing it with the WWE as they head toward WrestleMania and now he’s signed with Under Armour for a badass new global partnership.
From a press release on the new venture…
This multi-faceted partnership will include the collaborative development of original content, inspired by the actor’s lifestyle, fitness regimen, and philanthropic initiatives. Johnson will play an integral role in the promotion of Under Armour’s Connected Fitness platforms including the recently debuted Under Armour HealthBox™ and Record™ application. Additionally, the brand will develop product capsules including footwear, apparel and accessories inspired by the films Johnson is currently working on. The first product capsule will feature a Rock-inspired backpack and duffle bag that will launch on UA.com and be available in select Brand Houses in the next few weeks.
Under Armour will also enroll Johnson to help support and drive awareness around the brand’s philanthropic initiative, UA Freedom, developed to inspire, honor and support members of the United States Military, first responders and public safety officials.
Sounds pretty badass to me.
Almost as badass as these first two pictures from the campaign.
Don’t know about you, but after seeing those I am ready to hit the gym HARD tonight.
(*guesstimate)