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Burger King UK felt the wrath of social media on Monday morning.
The fast-food chain kicked off International Women’s Day by tweeting out “women belong in the kitchen” in a marketing ploy gone wrong.
https://twitter.com/BurgerKingUK/status/1368849338596745223
BK explained they were attempting to shed light on the fact that “only 20% of chefs are women” and went on to announced several scholarship funds designed to “help female Burger King employees pursue their culinary dreams”.
We’re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career.”
https://twitter.com/BurgerKingUK/status/1368849339607638017
https://twitter.com/BurgerKingUK/status/1368877839072821253
The Burger King UK Twitter account went on to defend their tweet because they felt it drew attention to a “huge lack of female representation in our industry.”
https://twitter.com/BurgerKingUK/status/1368876219756916738?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1368876219756916738%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.mirror.co.uk%2Fnews%2Fweird-news%2Fburger-king-causes-stir-international-23627671
People thought BK’s publicity stunt did not help women’s causes and blasted them for it.
Burger King really wanted those impressions eh? pic.twitter.com/tFYAHHoxEH
— Jake Lucky (@JakeSucky) March 8, 2021
the people defending Burger King be like “genius marketing play” ah yes apparently appealing to a bunch of misogynist 13 year old boys is some smart marketing play
— nathan (@nathansmoke) March 8, 2021
This had to be the worst idea by the Burger King marketing team 💀 why open it up like that????? Look at the like ratio for the replies omg 😭 pic.twitter.com/IjI5QltKNC
— Sync 🎧 🖤 (@SyncXmA) March 8, 2021
https://twitter.com/kevin__k9/status/1368931746272706562
https://twitter.com/Froskurinn/status/1368932637264523267